Is the time for online shopping over?

Question

Online shopping

I welcome everyone! For several years I have been creating online stores for small / medium-sized businesses and began to observe the situation: the store was done, the promotion was done, but there were no sales. I myself have long ceased to watch anything on specific resources, I use aggregators. What do you think about this?

Answer 1

My parents have been in the construction business since the mid-90s, I saw everything - both the heyday and the decline. And I will responsibly say that the era of private traders in the Russian Federation is over. If earlier my late father had up to 7 outlets with sellers and production on the market, then by the year 17 there was only an office with goods. Purchasing power has fallen . Giants like Leroy appeared and lowered their prices. Rent has become unbearably expensive, government pressure on private business. My mother and I handed over the remnants of goods to ferrous metal, a car full of furniture fittings went at a price of 2000 rubles. It is impossible to sell either to private traders or wholesalers, which all closed.
The era of online shopping, of course, is a thing of the past - corny people do not have money. Yes, and people are full of all this, there is no shortage - it's easier to go to the store and buy what you need by feeling and touching. For example, I don’t order anything at IM, except perhaps spare parts for cars. I live in Moscow, next to a trio of huge shopping centers, where there is EVERYTHING.
Soon there will be only gigantic sites that survive because of the turnover.
Having your own IM is very expensive for private traders. For 24,000 rubles. per year, you can buy an account on tiu.ru, for example, and create an almost full-fledged IM that supports functionality that will satisfy 95% of traders - both unloading and product properties, and much more. And at the same time, this site gives almost the top in the search results. Of course, there will be no online payment, but for private traders it is not needed - everyone wants to receive cash or a transfer to a card, Robokassy did not give up on anyone.

What do you think about this?

on THIS site they will not tell you anything sensible, they will only sing songs that YOU are to blame for the fact that there are no sales. This is not true. Go to biznet.ru - there are people who are REALLY engaged in business, they will write everything about the realities there. Here are interesting topics: "Funeral" of online stores. , "Funeral" of online stores - part 2
And it's useless to ask here - there are techies who have never tried to buy or sell anything.

Answer 2

Lol, nothing happened. Vasyan desks that sculpted their online stores simply dropped out because it was fashionable.
Now in Russia, on the contrary, Internet commerce is very popular, I even order products online, for example. I don’t remember when I came to the store to touch something with my hands, you place an order on the website and just pick it up.
Maybe you're just bad at promoting them and don't want to admit it.

Answer 3

You rightly noticed for small / medium-sized businesses and there are prerequisites for this:
1) The recession of the Russian economy for the sixth year in a row. Less money, less people buy
2) More than 700,000 enterprises (individual entrepreneurs, etc.) closed in 2019, 300,000 enterprises closed in 2018
3) Starting a new business is much less common
4) VAT increase, online cash registers, fees are crushing sales .
5) There are no more ways to attract traffic, as well as its reduction in price is not observed. Yandex has become quite insolent, it has become worse than Google. Gold advertising in direct, diamond promotion in search.
6) Consumer demand has fallen sharply, all forecasts for 2020 are about an even greater drop in demand.
7) Starting an online store for small businesses has become more expensive
We are talking about 2018, but I don’t think that in 2020 the situation at the start price has become cheaper.
8) It is difficult to compete with the big players. For example, delivery and wholesale prices. The wholesale purchase price for small businesses directly depends on the volume. In the same I take delivery of 100 rubles, a private online store will not have such a delivery price.

Answer 4

The requirements for the store have become higher. If commerce is miserly, then naturally nothing will work for him.

Answer 5

In 2017, I also decided to try and launch a cable store and from my own experience I can say that very large investments in marketing and advertising are needed. Without these stimulants, there will be no sales, and you need to prepare for the fact that the first year you will work at best at 0, at worst at minus.
Another problem is that you won't be able to do everything well yourself, so you will need to hire people, no matter how and where, freelance, part-time. Either way, it's a cost. I did everything myself - the website, tracking orders, calling back customers, sending goods, documents. In some business processes, I failed badly due to lack of experience and, accordingly, lost clients. There is an article about the whole process of creating a store on vc .
The time for shopping has not passed. On the contrary, it did not reach the Russian Federation, because in China there are 200 marketplaces in the provinces alone, and in our country there are only 7. Do you feel the difference? I can say for sure that now it is harder for shops than 4-5 years ago. People have no money, the economy is in decline, and constantly targeting Moscow and St. Petersburg will not sell much.

Answer 6

There has been more deception and lies regarding not only sales and services by sellers, but even here, on this resource, by some users with the letter B.
Therefore, if there is no competitiveness and PR from customer reviews, buyer protection, where sellers try to mislead everyone, everyone will run away after a single visit to such a resource or store.
Choose - protection against deception in the first place!
And it is only for manufacturers (brand reputation) and the state (law).
Fewer intermediaries means less scams, better products, support and customer service.
More often - they began to buy through off-shops of manufacturers of goods, services, etc.
PS: And even through the networks of large retailers, sales have also fallen sharply now, and for the same reasons.

Answer 7

Is the time for online shopping over?

Ask Amazon, Aliexpress, Ebay, or Ozone. In the "pernicious west" in general, everything is sold through online stores, including everyday food. Each supermarket chain has its own online store.
A Russian small business needs a VKontakte group, it doesn’t need an online store in principle. No one in their right mind would buy over the Internet from an unknown company, and even in Russia.
The business played with these online stores, and quickly realized that without a properly functioning legislation and delivery, all this does not work.

Answer 8

1. It depends on what kind of product you are selling, if you sell, for example, ivory in Russia, then there will be sales, if you sell clothes from Turkey, then everything is sad
2. Now, like 20 years ago, only vendor online stores are in demand, where 1 product will be 5 price offers and a huge selection of assortment

Answer 9

It is a very erroneous opinion that today you can do without your own online store. Under certain conditions (TA, product group, geography, etc.), this may indeed be the case. But on average, this is still not the case.
Literally today, I published an article on vc.ru on this topic "Is it possible to live in e-commerce without your own inter.... I strongly recommend reading it! =)

Answer 10

Something all reasoning in the jungle. First of all, you need to firmly understand: those goods that are everywhere will devour you in everything. But not a single large retailer closes a full-fledged niche to the tips. I am already silent about what robots answer on phones with a lemon of goods, but without knowledge. Schoolchildren left, now, alas, only a race to the fore in terms of uniqueness: assortment, price, review, usability, features in advertising. Time goes by, what worked yesterday is copied from everyone today, only one step ahead - there is a chance.

Answer 11

Allow me to insert my 5 kopecks. Yes, indeed, I agree with the author of IM in his death throes, and this is not only from the above reasons. With the development of Internet trade, people have lost the buzz of shopping, that is, there is no pleasure from buying just replenishing the pantry with another cloak or device, etc. As for the products, you don’t blame me, but for me this is a purely individual process and I would not order tomatoes from the photo