Is spam really bad, or... to be honest, does it work?

Question

Marketing

Advertising from YAN, no one gave consent either, and it irritates many people very much, and you can’t hide from it ... sales increase
Maybe spam is not always bad? Please share your personal experience.

Answer 1

The fact that spam allows you to get through to the buyer - spammers themselves assure.
For obvious reasons.
I only skip emails that I have signed up for.
And they are interesting.
And accidentally broken through - immediately into the basket.
Yes, and my interests are not guessed by random spam.
Subscription - yes, it works.
Spam - no, it has not been working for 15 years.

Answer 2

I have no idea what YAN is :) Greylisting, blacklisting, free clamav in the mail. Since a lot of rubbish is collected on the working soap (common addresses of a whole bunch of domains), it happens that dozens of messages can lie in the inbox, especially on vacation. The eye already distinguishes spam so well that it does not even cling to the meaning of words - the very form of constructing the subject of the letter shows that it is spam and everything together is sent to the trash in a bunch. Well, what's up.
Now I have two spam letters in my inbox - one advertises seminars for personnel officers, the second offers to buy a Russian history course on DVD. Such mailings come to me constantly, without even reading the subject of the letter, I know what it is about and delete it immediately. How much time have I spent on it? Well... a couple of seconds. Was there a lot of profit for someone from the fact that I received them? I don't know :)
Spam is the same informational noise that you get used to. As for the phenomenon. When it rains, you open your umbrella. If you do not open it, you will get wet more than if you open it. Under an umbrella, the rain can be blown by the wind :) but this will not be a reason to study raindrops under a microscope - shake it off and move on ... That's spam too :)
Are you familiar with the concept of "banner blindness"? Spam is just as addictive :)

Answer 3

depends on what you get into understanding "Spam works". Can he bring a client - yes. Whether it's worth it depends on your niche and skills. There are reasons for that:
1. Not a single sensible service will send spam, so you need to configure your servers accordingly.
Hence the loss of time, possibly money, it is not clear how many letters will reach, it is not clear whether something will go "not to spam" , it’s very easy to calculate ROI along the funnel and understand whether the costs were worth it in the context of the profit received.
3. If you build some kind of live brand and do not "shove" one-time goods, then spam will not increase the loyalty of your users.
And if there are simply ineffective channels, although everything is situational, then there are very few malicious channels, and spam is one of them.

Answer 4

Spam is bad, but often bad things bring even more profit than normal activities. For example, it is bad to take and give bribes, but you can either make good money on this or avoid punishment.
Consider, for example, what SEO is. The user makes a request in a search engine, selects a site from the top and thinks to solve his problem. He doesn't know how this site got to the top! But in reality, 100 links were bought for the site. In the zero years, SEO specialists were generally engaged in direct fraud and brought the most worthless sites to the top.

It was enough to buy 100 links and spam the pages with keywords.

Advertising in search engines is just as annoying as email spam. Most often, spam is easy to get rid of: just add the letter to the spam folder, and it will not appear in the mail again. But advertising is not so easy to get rid of.
For example, I haven't seen any YAN advertising for a long time. I use a dozen blockers. I was very surprised once when I saw an ad on YouTube on a video. I just logged in from another computer where adblock was not installed.
It is important to understand that you will not be arrested or jailed for spamming. So if spam makes you money, why not use it?
I've been doing mass mailing myself for a while.Offered the services of one company for the purchase and sale of abstracts. Sent probably 200,000 letters. I had a small business. Used sendpulse and mailchip services. I tried to make each letter unique (randomizer), added a line with the ability to unsubscribe for visibility. Like the user is subscribed to the site and the letter came to him for a reason.
Of course, it was spam, but customers responded and brought money.
I had a good base, where exactly the clients I needed were (this is a key condition for successful spamming!). Sending letters to a random base is a useless undertaking.
So the answer is probably banal: you need to check. If spam makes a profit - you can do it.