Is it possible to make multi-regionality using site pages, how will it affect SEO?

Question

Search Engine Optimization

Good afternoon.
The question is more to SEOs.

We have a site that is well indexed by SEO in our region, we want to make duplicates of it for the nearest regions, so that in other regions it can also be promoted by SEO.

Question:
1) Is it possible to make multiregionality using the pages of the site, that is (www.domen.ru/novosibirsk or www.domen.ru/irkutsk), and how will this affect SEO and search engine results?
2) Or is it necessary to do multiregionality on subdomains, that is, (novosibirsk.domen.ru or irkutsk.domen.ru)

Can we choose 1 option due to its simplicity, and will there be any sense in this?
Our goal is to promote the site by region using SEO

Answer 1

Subdomains are used more often, if only because in the webmaster's panel you can select the region to which this subdomain belongs. This, of course, affects SEO.
Through a slash, I noticed that they usually do some insignificant regions that are not in the webmaster's panel, and for which it makes no sense to produce subdomains, some small cities or towns or districts inside the city, etc.

Answer 2

If you want to increase your audience reach by subdomains, you need to make a top score. There is no single answer to this question, since in a number of topics both subdomains (novosibirsk.domen.ru) and subpackages (www.domen.ru/novosibirsk) are used.
But for the most part, it is the novosibirsk.domen.ru subdomains that are used.
Important: we are naturally talking about the Yandex search engine, but for Google, all subdomains and subpacks must be closed from indexing!

Answer 3

Hello. For the Yandex search engine, the option with subdomains is suitable , but in a number of niches, promotion is also used in subfolders. For Google, the best option is to choose one of the most basic (frequency) cluster of keywords and create separate landing pages for different cities. For example, "making postcards in Novosibirsk", in other words, we take the most basic key and multiply it by the cities in which they are looking for this service. These pages must be relinked with the entire site , but in extreme cases, you can get by with adding them to the HTML sitemap or footer. Do not forget that these pages must also be unique among themselves.

Answer 4

1. You can do as you like. There are myths that Google loves subdomains, and Yandex folders are a lie. Everywhere has its pros and cons.
2. With such a promotion, take into account the uniqueness of the pages and immediately work out the possibility of low-quality pages and duplicates. Changing only the name of the city - this method is not enough.