Is Instagram Shopping effective for increasing online store sales?

Question

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Hello everybody.
There is an online store for medical products, health products, children's products, etc.
Looking for additional sales channels.
I found a tool on the Internet - Instagram Shopping.

Questions that interest you:
1. Does this tool require targeted advertising on Instagram?
2. who did this - can you tell me if there is an increase in sales after setting up Inst shopping?

Thank you all in advance.

Answer 1

Of course it is effective, now from the social networks insta is the top in sales