Is changing a 10 year old domain name safe for SEO?

Question

Search Engine Optimization

There is a conditional domain eldorado.com with more than 10 years of history. There is a need to change it to another name. There are problems with the rights to the brand. What is the best way to do this and how to do it with minimal impact on SEO and brand?

It is possible to redirect from the old domain but leave the new one for a while.

But in general, in general, will this greatly affect the positions in the search?

Answer 1

if the crontent or theme remains, well, the main thing is the content - it will kill the new one, of course, and the
new links will not appear soon and will be inherited, in any case, the losses will be
and so the classic:
301 redirect (301 Moved Permanently)
is still alive - canonical links inside and all that
https://developers.google.com/search/blog/2009/12/...
before submitting or leaving - don't give a shit, but I hope you don't need to give - then set up redirects for transitions without content, for 1-2 quarters you should move weights, but without guarantees
+ track the bot (referers are not easy, well, at least what links it comes in) and try to change those sources if there is a sense of such costs

Answer 2

Well, you will lose them, redirects must be left forever, or in the end you lose all the old link mass