Internet marketing research

Question

Internet advertising

Hello habr.

Maybe someone knows a book or a blog where people share SPECIFIC experiences with advertising campaigns.

For example, the goal is to sell women's clothing. Where to advertise? Women's forums? Dating websites? Context? What works well and what doesn't? What results does the image on the banner give directly to clothing or dismemberment to attract attention?

Or audience distribution analytics, such as dating sites for women / men 70/30, median by age 20 years, average time on the site 10 minutes, the main pastime is chatting.

In short, as much raw data as possible.

Answer 1

If according to dry analytics of polo-demography, see tns research.
You can also look at Yandex research company.yandex.ru/researches/reports/
Well, on my own I can add that it is worth understanding that advertising tools on the Internet have different goals.
If you sell here and now - context
Bring out a new brand (product), increase awareness - media Improve
brand (product) association with requests - MKB
Form a loyal community (they buy themselves and advise all their friends) - social sphere.
Etc. In general - decide on a specific goal :)

Answer 2

I suspect that such information costs money, and quite tangible ones.