Interest-based advertising possible?

Question

Yandex.Metrica

The price per click is planned to be 15 rubles. No more ruble. Presumably this will give 300 visitors a week. (all figures for example)
There is a target audience for this request, which I have concluded in a segment.
When setting up a campaign, I can select Bid Adjustment and select this segment.
What are my next actions that can be called correct if I want to attract only this segment from the search (based on the affinity index)?
Add all other segments (by affinity) to the bid adjustment and set the value to decrease -100% ?
After all, each user has several interests, what will my output be in statistics?

Answer 1

If you already have a certain segment for the target audience, then why complicate and target by interests? If you target by interests, you will simply miss a part of the target audience about which Yandex simply does not have data or this data is erroneous.
Make a separate campaign for this segment. Only then look at interests. You understand that interest data is not 100% accurate and you shouldn't rely on it too much, right? Contextual advertising is not the best tool for targeting by interests, social networks are more suitable.
My personal opinion: I strongly doubt the effectiveness of such a campaign. It’s easier to put the VK and Facebook pixel, and only then work with this audience.