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Boris Burda2015-12-07 14:26:24
Search Engine Optimization
Boris Burda, 2015-12-07 14:26:24

In the Yandex search results, the FAQ page comes first, and the main page comes second. How can the order be changed?

Good afternoon! In the Yandex search results, when entering the name of the site, the page with the FAQ comes first, and after it the second in a row is the main page.
Tourism site. On the main page there is a search and offers for tours.
And on the FAQ page - a lot of questions with unique content and a large occurrence of the keyword "site name".
How can I change the order of these pages?
Thanks in advance!

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2 answer(s)
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Alexander Bormintsev, 2015-12-07
@samcram

1. If it's for the 1st request, make the main page "more optimized" for this request :)
2. Add the main questions from the FAQ to the main page (in the form of a drop-down list). Accordingly, close the FAQ page from indexing - it will be available only for internal transitions.

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Vladimir Yakovlev, 2015-12-14
@simplyv

So your FAQ is more in demand and more interesting to the visitor, so I went higher. We need to make the main page more interesting. So that people do not quickly jump from there, but linger.

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