Import of variable goods. What to do with attributes?

Question

WordPress

Good afternoon.
I'm trying to fill the online store, there are a lot of units of goods, I don't want to do it manually, I'll lose weeks ...
I decided to try through import.
Filled several variable goods, made export. Opened in excel. It seems like everything is clear, except for one column.
Swatches Attributes
There is a huge line with the names of attributes, paths to attribute icons, etc. Is this field required? I doubt I'll be able to correctly enter everything in this column for other products...