If it makes sense to make a separate RK for regions or federal districts in Ya.Direkte?

Question

contextual advertising

Are there any advantages besides analytics?

Answer 1

In addition to the fact that you can use lower-frequency queries for areas, more relevant ads and links, and also adjust phrases as you work, since their effectiveness may vary in different regions, but bids also vary greatly by region. Accordingly, those phrases that go to special placement at a low rate in the regions will be in guaranteed impressions in large cities at the same rate.
Well, if you do not have a round-the-clock operation of the campaign, of course you need to remember about the difference in time zones.