HTML mailing - message is not displayed, what should I do?

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paparam2014-12-10 17:05:37

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paparam, 2014-12-10 17:05:37

I'm doing a mailing list, referring to a certain field, the line looks like this "%%Preferred Name%%" , but for some reason that appeal does not appear in the letter ... why? someone smart can explain to me stupid please ..?

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Dmitry Cherednichenko, 2014-12-11
@likeapimp

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