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IvanovIvanIvanych2020-11-11 11:50:00
Yandex.Metrica
IvanovIvanIvanych, 2020-11-11 11:50:00

How to view statistics in the metric/direct for search phrases from the direct?

Direct has a large number of ads in different campaigns and groups that I didn't set up. I want to see the statistics for which search phrases received the most visitors. In the metric, I go to "reports - sources - UTM tags" and in groupings I select UTM Term, but the fact is that UTM Term was not set in direct ads and therefore statistics are not shown. You can select UTM Content and look at key={keyword} there, but this is inconvenient, because a lot of other information is displayed and positions with the same key (search queries) are displayed separately, but differ in something else, but I need statistics for one and the same search queries combined.

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Alexey Denisov, 2020-11-11
@DeoZ

If the connection between Yandex.Direct and Yandex.Metrica has been configured, then the data can be viewed in the report:
"Standard reports - Sources - Direct, summary"
There will also be search queries.

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