How to track the user's path by utm tag in Google Analytics?

Question

Google Analytics

The page has a link with a utm tag. You need to see in the analytics the further paths of the user who clicked on this link.

When I say “user path”, I mean this


. There is another method, the main thing is to understand how many transitions were made to certain pages after opening a link with a label.

How to do it?

Answer 1

Create your report segment. At the top there is a button to add. In the settings, select the segment by traffic source and specify the data from the utm tag.