How to track (google analytics) registration on a site that requires email verification. mail?

Question

Google Analytics

It is required to track the free registration on the site, which requires confirmation by email.

We need information about the conversion of users who came from adWords and completed the entire registration procedure (including email confirmation).
How to create a goal in google analytics and track the conversion?

Registration process:

1. Clicking Signup on the main page (goes to "/signup/" page)
2. Filling out the form, including the email address (go to the "/check_your_email/" page)
3. Clicking on the account verification link in the email.
4. Go to the page for confirming the result of account verification. I'm thinking of making this page ("/confirm/signup/username/hashcode/") a "goal".

If the user closes and then reopens their browser, checks their email, and clicks on the verification link, how to trace the "target"?

Answer 1

After verifying a new account, the user can be redirected to a page with congratulations (something like /signup_greetings/), which should be the goal

Answer 2

You can generate different hash codes for adWords visitors and everyone else.
In this case, we have the total number of people who filled out the registration form and received an email (N), of which N1 - came from adWords, N2 - all the rest. Due to the generation of different hash codes, the total number of those who confirmed the registration (M) is divided into 2 groups - M1 and M2 (respectively, adWords and the rest). Then we need the percentage of those who confirmed the registration from the total number of all those who filled out k1 = N1 / M1 * 100%.
Similarly, the percentage of those who confirmed the registration from the total number of all those who clicked on the ad is calculated (N) k2 = N1 / M1 * 100%.

Answer 3

Hmm, so it seems to set a cookie and closing the browser does not matter here ...

Answer 4

we read
Then, after entering the site, we set the cookie from where the person came from, at the registration stage, we read the cookie and attribute it to the user field.
When the email is confirmed, insert something like
_gaq.push(['_trackEvent', 'cookie value, take from the database that was recorded during registration', 'email confirmation']);

Answer 5

You can add a hidden field (from_adwords) to the registration form, in which you can specify whether the user came from adWords. And then view the users in the database (type:) SELECT * FROM users WHERE from_adwords = 1 AND status = "confirmed".
But the task is to show directly in Analytics .