How to track banner impressions and clicks?

Question

Google Analytics

How to track how many times a banner was shown on the site to users and how many people clicked on it?

Answer 1

in google analytics

Answer 2

With the help of UTM tags, we will see the transitions, mark up the link, then go to Traffic sources - Campaigns - All campaigns.
The CTR of the banner itself can be seen in the system, for example https://www.doubleclickbygoogle.com/solutions/reve... if placed through it.

Answer 3

If banners are placed without advertising systems, that is, which are placed directly on my own or on other people's sites, then I made the https://knowctr.com
service for such purposes. It counts views, clicks, ctr on the banner (only HTML banners are supported) and is simply configured I will be glad if anyone can help.