How to smoothly move to higher frequencies?

Question

Search Engine Optimization

The following situation has arisen. Let's say there is a store that specializes in clothing from Finnish and Scandinavian brands. For most important queries on this topic, the store is within the top 5, and the topic has been exhausted, so to speak.
It was decided to expand the theme of the site to the store "outerwear", "winter clothes" and so on. The competition there is already completely different, and you won’t get into the top right away. But if we now drastically change the semantic core, then the already captured positions in earlier topics will be lost. What to do in this situation? How to start moving on new requests without losing the old ones?

Answer 1

And you supplement the "old" core and make separate landing pages for new groups of requests.