How to set up a goal to download a file in Google Analytics?

Question

Google Analytics

There is a file on the site along the path site.ru/zayavka.doc .
How to set up a goal for clicking on a link (and, accordingly, downloading a file) in Google Analytics? It is very easy to set up in the metric, just specify that the url includes zayavka.doc.

Answer 1

It is necessary to configure the target through events .
When the user clicks on a link to a file, an event with the given label will be fired. It will be recorded in Google Analytics. Each such event can be configured as a target.
The setting here depends on how you installed the Google Analytics counter on the site. If through a call to analytics.js, then the event can be called from a link as follows :
onclick="ga('send', 'event', 'Links', 'Download', 'zayavka');"
If Google Analytics is invoked through a tag manager (GTM), then it 's different . If by calling gtag.js - thus .