How to sell electronic keys for offline games?

Question

Electronic commerce

There is one idea for a startup, but I don’t know how today you can sell keys to games, bypassing Steam. The volumes are small, so I think it makes no sense to contact each publisher. Are there any affiliate programs?
Or maybe there are sites where they sell used keys that will be valid in the United States, Europe, Canada, etc. And how will it be in terms of the law if I resell the keys?
I am primarily interested in Western resources and offline games.

Answer 1

2pay is a resource that has made its business selling game currency. Not the same as you want, but close. Now they have gone further and they have the enaza project. Mentioned them to the fact that I watched the development history: so that's exactly what they did direct sales gave them a bonus and the opportunity to "spurt". And here the question is not even in time, but in the fact that direct sales are always more difficult, but in the end, if you build a strategy correctly, it is always more profitable (not better or worse, but more profitable), excluding difficult cases of discounters, but this is another niche , another development.
I am very impressed with p2p projects, so if you make a platform, the cat. will combine the capabilities of Steam and Plati, while there will be no single center, and sales will go exactly from players to players - great. The law is more difficult.
By the way, according to statistics in this direction, the Russian Federation and China are no worse than the West, but the protection of copyright in the latter is a level higher, which means it is more difficult. Although, here again the choice of model: either to do everything once and take a long time to figure it out, or each time to adapt to the "echo of power". Who likes what.
Therefore, if it is still a centralized resource, I would go to the publishers, otherwise it will not be a scalable business. The same STIM sometimes gives discounts, a cat. without direct contact and mass sales at the same time cannot be obtained.