How to select the "Visit Instagram profile" objective in Facebook Ads?

Question

Facebook

How to select the goal "Visit Instagram profile" in Facebook Ads? The button should say "Open Instagram profile". Or can this only be done through Instagram itself?

Answer 1

The button should say "Open Instagram profile". Or can this only be done through Instagram itself?

That's right, this button is only available when setting up ads using Instagram.
In principle, you can set up ads using Facebook Ads without any problems by selecting the Engagement objective and specifying a link to the promoted Instagram profile in the ad url field. and the button, for example, select Go to the store . The link will open in Instagram's built-in browser, which will have a large Open in Instagram app
button at the bottom . So, if you lose, then only a small fraction of the traffic. Previously, this button did not appear for everyone, so there was no reason to target the profile through Facebook Ads, since most of the visitors fell off at this stage.
PS I promoted many flower shops in Almaty and the price of a subscriber attracted in this way was quite high, while there were not so many hits/leads and, accordingly, sales too. I advise you to prepare an interesting USP and lead subscribers directly to Direct or Whatsapp - the price of such leads is low, and the conversion to a sale will be many times better, of course, this already depends on how your manager processes it.