How to select a cluster for the main one if there is a category for it?

Question

Search Engine Optimization

How to choose the right cluster for the main one, if this cluster has its own section (category)? Make an addition to the keys for the main "online store", but for the "buy" category? Please suggest options for such a situation.

Answer 1

For the main one, for example, we do then:
"online store of bearings in Moscow", "bearing store", etc.
And the category will already be "buy bearings in Moscow", "bearings Moscow price", "bearings with delivery", etc.
Well, i.e. we sharpen the main one for the more general query "online store", and the category for a specific group of goods, so that the muzzle and the category do not compete with each other.
But you need to look at how it is implemented by competitors. If all the competitors from the TOP-10 have their muzzles coming out at the request "buy bearings", then you will also need to sharpen the main page for this cluster. In short, without competitor analysis in any way.