How to revive a business card site?

Question

Web development

The problem is this. The management doesn't care about the company's business card website , so it turned into something shapeless. How, in your opinion, to revive it, and most importantly, how to prove to the management that this is necessary?

Answer 1

One of the most effective ways to prove the need for something -> show management the usefulness of it ( Thank you, cap! ). It is to poke your nose into the facts to show real numbers. Therefore, at least some capital investments are needed, for example, on SEO.
In my opinion, the only policy that does not require investment is comparative analysis and competition analysis, preferably with the same numbers, in order to show the authorities the usefulness of this area for competing organizations.

Answer 2

1) Put the code on the phone
2) Remove the "rubber", make the background
3) Work with the font (say, the main content under the picture. You can just try to increase it. And in general, somehow work with the fonts. Make them the same or vice versa , only two types)
4) In the logo somehow more clearly display the shadows from the intax group company
5) Make the banner wide
5) Show the authorities the statistics of visits and conversions.
6) Correctly suggested above - to invest your money, funds, labor costs. Write content, display on request, interesting to the owners of the terminals. It will not work in any other way than to show the effectiveness of these actions.

Answer 3

If the authorities are sane, then you need to write the so-called. business case: economic justification for the need to refine the website. What do you propose to do, how much it will cost and what additional profit, cost savings and other benefits it will bring to the business.
Briefly, it sounds like this: we will spend X rubles, but we will earn rubles on this CU, i.e. for every ruble invested in a year, we will earn 3 (for example).

Answer 4

I came up with :)
You have these terminals reduced to 4 pieces: payphone, internet, payments, and charging. The site should show these 4 advantages so beautifully that the visitor would like to put it almost at home :)
View the Samsung Smart TV website www.samsung.com/ua/microsite/smarttv/
There the essence is what you need.
You need to render great big screenshots, less text, bigger font.
I would remove the menu from the side and put it on top, 5 points: a payphone, an Internet, payments, well, and call it beautifully. The last item is "additional". There push Search of payment, contact, services.
And lay out 5 beautiful readable pages. A large beautiful screenshot of the screen (but not stupidly drawn in Photoshop - it will take a couple of meters) - this, in fact, should be every page except the 5th

Answer 5

Well, I looked at the site - you can’t call it a business card. Quite a full-fledged website of the company. It is hardly appropriate to revive it - either leave it as it is, or make a qualitatively new one. Although you can come up with some other company blog, if there is something and to whom to write

Answer 6

In my opinion, it would not be superfluous to add a map to the site showing the installed terminals. For example, I like how it is done on the entire width of the page here www.newsocial.ua/contact

Answer 7

Well, plus, remove the gif-animation, increase the fonts and leave only one type of fonts, remove the bulky substrates under the sections (2000)