How to properly promote a project made on the knee?

Question

Search Engine Optimization

Good day
Question: how to properly promote an Internet project? (if there is no budget)
No, of course, I understand that you need to hire a promotion specialist (or turn to outsourcing) - inject 1-2 thousand hryvnias monthly, and then see what happens ...
But if there is no funding? If we are talking about a site made on the knee?
No, of course I understand that then there is nothing to think about- now the Internet is statistics - and yet I see a lot of "made on the knee" projects that miraculously live ... And moreover, when you compare TIC and you see that Weblancer, for example, is lower than some almost unknown portal for the sale of equipment with a design a la the 90s - you just sit and stick ...
What to do?
1) Write texts for the site. Make it as useful to users as possible.
OK. But how will they know about your usefulness if they don't go there? If no one quotes you, the search engines will not show you at all, and there is probably no life behind the 3rd page of the search results...
2) Place links and articles referring to the resource, wherever possible, on similar topics.
OK. Only some of these links will only lower your ranking. The part will not be indexed.
How to choose the right resources where to post articles and links? How do you even look for them?
3) Make groups in social networks...
In principle, yes... But how do groups of more than 100-300 people make? HOW do they get 1000-50000?
4) How to form the SA correctly?
It's funny - I choose the topic of "equipment design", I write articles, etc.
And they come to the site at the request of "7 red lines" - articles that I generally posted for fun ...
5) How to plan and organize yourself in the process of promoting the site?
You sit all day. You look at something, analyze, choose, register, post - and at the end of the day 1.5 articles and 5 links - what did you do, where did you look? Spreading thought along the tree ...
Or is it like that and is the work of promotion specialists?
It would be very interesting to learn about your experience in developing your resources - especially forums, communities, etc.

Answer 1

1) Optimization!
If in an HTML document you set css somewhere through the style element property, then put all this into classes in a separate file. Same with JavaScript code - no code inside the document. Next, you need to collect all css classes into 1 file and compress it. Do the same with JavaScript. This will result in faster page loading and cleaner HTML code. And this is very important for search engines.
This is the number of characters from the beginning of the document to the useful text. Try to organize the HTML code in such a way that the beginning of the useful text is located as high as possible in the layout. This will improve your rankings.
Start developing your talent as a writer. Nothing without this. Unique content is the most important thing that the PS holds in high esteem. Write. Write a lot.
Testimonials are a differentiating thing in terms of unique text. Get your friends to write reviews.
If you can take a photo yourself - do it. PS is already quite good at distinguishing photo-plagiarism.
Choose only trust sites where you will place a link. From 1 to 3 links to good resources a day is more than enough. And do not disdain the analytics of a potential link site. For example, you can find out about the site where you want to place a link here pr-cy.ru
Do not think that SEO specialists are picking their noses all day long. Not at all. Search algorithms change quite often and usually with unpredictable results. One "Minusinsk" of Yandex is worth something. If you want to promote your project yourself, then read about SEO, SMM and other related ones. Monitor SearchEngines (especially the forum) and SeoNews. You can read books on this topic, but in books you will only learn the basics. In SEO, everything is very dynamic. Algorithms change, new filters are introduced, etc. So sitting on the priest and doing nothing will not work.

Answer 2

Website promotion with zero budget: 65 steps to conquer search TOPs for free
texterra.ru/blog/prodvizhenie-sayta-s-nulevym-byud...

Answer 3

Well, you have to try, if there is no finance, then you will have to do everything yourself and it’s not a fact that everything will work out. I'm also trying to promote such a site, we can look at the collection of jokes

Answer 4

Depends on the project. CRM for builders, for example, should be promoted among construction companies and on thematic sites, as well as by sending out an offer to companies. Plugin for an online store - on the official cms website of the online store and on community forums. A useful package is on github, habré and review resources for geeks.

Answer 5

I can recommend the instruction https://k-gayduk.ru/blog/prodvizhenie-sajta-samost... , I use it myself.