How to properly promote a portfolio site?

Question

Marketing

What is wrong in my actions?

How to properly promote a designer's portfolio website (printing, outdoor) www.makety.top

As in the joke "we know we don't know where"

- wrote articles
- posted links
- tried to involve the public from social networks, thematic forums

Analyzed Yandex.Wordstat, as far as I understood
- they are looking for outdoor advertising topics (not the fact that design)
- specific printing products (leaflets, booklets, business cards, etc.) - and most likely, first of all, printing
- advertising agency services

I do not see any result. The site is visited exclusively by spam bots.

What is wrong in my actions? How to act correctly?

M.b. it’s just that the topic is irrelevant - there are no search queries - they don’t look for my services (there are enough freelance exchanges and services from printing houses)?

Or is the level of my work, my competence too low and unclaimed?

Is it possible to achieve some result without buying contextual advertising and links?

How to promote such a site correctly (what stages of work)?

As I understand it, we need to work on
- the semantic core
- the content plan
- the crowd of links
- headings, the correct placement of CS, LSI, alts

Or by?

Answer 1

You can achieve without buying anything, investing a lot of time, but at the same time you need to have a specific plan and its mathematical basis, if you just do it here and there, nothing will work, the context is a jacket for an inexpensively guaranteed result

Answer 2

on this topic, go to instagram. Your own website on the VP about design, printing, business cards and calendars is not even yesterday, but the year before last.
And you're analyzing target audience incorrectly. They don't care about the local VP site. Because they do not go to Google or Yandex.
Do this: (share the profit with me for the idea and take it to the staff) - in your city you will look at printing - magazines, outdoor advertising, business cards, advertising in elevators and porches, etc. - and write / call them about their mistakes and mistakes. You find in insta people with clumsy diss and write - that "successful and faithful dis is the key to success." And that's how you go to the target audience
. Calendars are generally the top among mothers - you write to them - but where are the instances? right on insta. You write to them that success calendars for children, mothers and mothers-in-law / grandmothers are the most delicious.
And by the season, give them exactly seasonal examples - autumn is the result for the summer. Kaif and colors of autumn. By winter - the results for the year. What is cold - and you have warmth and harmony. K d.r. - Yes, you can, etc. find out - the results of the success of a personal year. This is social engineering and psychology.
And the audience from Google will not come. Because they don't sit there.
Insta - there is an audience of 30 year old mothers ready to spend money. The main thing is to present them beautifully and successfully. Tik tok is a youth audience. you will sell them x * yen except for games

Answer 3

I will say from my own experience that you can invest a lot of money and time in website promotion, and get nothing at the end. After a couple of such cases in my practice, I began to devote more time to the site itself, and trust experienced people for promotion. At the moment I use the services of the hugo digital studio and the guys make me very happy, especially with traffic.