How to promote by region?

Question

Search Engine Optimization

Actually the question: I noticed from competitors that the seo-text for the regions is not changed, but stupidly substituted in the title, dexrip., h1, h2 for example "In Volgograd" and so on.
Will there be sanctions for this? the text is duplicated, only the city is substituted and that's it.

Answer 1

Important for regional promotion
1) Imitation is better than the presence of real offices.
2) Regional subdomains + adding each regional subdomain to the Yandex directory.
3) The product range may be similar, but it is really possible to automatically pull up the title, descr, h1, text with minor adjustments for the region. It is better and more believable if the cost is slightly different (in fact, it may differ, because the logistics are different?)
4) Linking within the project.
These are the highlights. There are also nuances.

Answer 2

well, PS are smart for duplication,
copy who is in canonical positions
there, etc.