How to promote applications in the Chinese market?

Question

Marketing

My team and I developed an app in Chinese. But faced with the fact that, firstly, there is no Google Play in China, and, secondly, the promotion of applications is a rather complicated process. Maybe someone has experience of entering China.
Tell me:
1) In which Android application stores is it better to place an application?
2) Are there any specialized sites with app reviews in China?
3) How to promote the application through Chinese social networks. networks?
4) Are there any companies that specialize in promotion in China?
5) Does it make sense to go to China at all? How much higher can income be compared to sales in Russia?

Answer 1

I was just doing some statistics today.
Population of China: 1,376,199,464 Internet users:
582,132,373
See graph for mobile OS traffic:
Sources:
Population: countrymeters.info/ru/china
Rating of Internet users by country: gtmarket.ru/ratings/internet-development/info
Rating of mobile operating systems in China: gs.statcounter.com/#mobile_os-CN-monthly-201506-20... Draw your own
conclusions, whether it's worth going there or not.

Answer 2

First you need to understand what kind of application and what kind of monetization model, then give detailed answers.
For questions:
1) There are about 500 of them + the market of presets. Approximately 15 markets cover 75-80% of the market. Leaders Baidu, MyApp, Xiaomi, 360, Huawei, Wandoujia, etc. If someone tells you the exact market share of any market, feel free to spit in his face - no one knows this and it changes every day, you can only say "today, according to the estimate ... the share ... is ...%" . There are all sorts of niche markets, or just where you will get more attention than on a large one, because they don’t have enough applications of your subject. You need to know what the application is.
2) Yes, these are the markets themselves, they write reviews on promoted applications.
3) You - no way. You need a license and registration in China. Although you can register an unofficial group, a la fans, and lead it.
4) Thousands of them, mostly on specialization games or for a fixed price, will be placed and promoted. Yodo1 or our i-free probably cause the least questions, although there will be questions. Otherwise, you should always keep your eyes open with Asian publishers, their concepts of ethics and morality are slightly different.
5) Now, according to various estimates, there are from 600 to 800 million mobile users in China. The minimum salary in China is about $ 500 and has long overtaken the Russian one (cf. the high segment as well). The Chinese pay in applications, especially in games, very actively, both in terms of advertising and in-app payments, their indicators are close to European ones and have long been higher than in the Russian Federation, while the number and quality of users is growing and there will not be a decline for several more years.
I can help with placement, promotion, monetization:
[email protected] (927)772.88.3b (WhatsApp, Viber, WeChat)

Answer 3

China has its own rules of the game when promoting mobile applications - there is no Play Market, but there are more than 300 local stores of mobile applications. And everywhere there are rules for publishing and hosting an application. One of the prerequisites for accepting an application in the catalog of the Chinese store is the presence of a special license, which is issued by Chinese government agencies only to local companies. We strongly recommend that you think about registering copyright for the application - the ability of the Chinese to copy everything and everyone has already become a byword. Plus copyrighting an app can improve the app's ranking in the store rankings. In general, nuances, nuances, nuances, thousands of them! And the market is very capacious and promising, it's true.
If you are interested, check out our case studies on app promotion in Chinese stores on VC: https://vc.ru/27697-aso-china or on Forbes: www.forbes.ru/karera-i-svoy-biznes/356429-proryv-n...
And if you still decide to promote the application in China, then contact us, we will help: https://promo.qmobi.agency/