How to promote a Russian site in Kazakhstan (and indeed in the CIS)?

Question

Search Engine Optimization

Hello comrades!
I must say right away that I saw a couple of similar questions on the Toaster, but they did not give an answer.
There is an online store site.ru of narrow-profile goods, there are about 150 groups of goods, and there are about 5,500 goods in total. Recently there has been traffic (about 3% from search engines) from Kazakhstan, there are orders and shipments. In this regard, there is a desire to move forward properly in Kazakhstan.
And, in fact, the question is how to do it as efficiently as possible? It is more or less obvious that we need a site.kz, but: we want to work only under our own brand, that is, we will not pretend to be someone else; we want to indicate our Russian contacts; we are not going to make a Kazakh version; we are not ready to rewrite the content for 5,500 products, that is, it will use the current catalog; we can get a phone number and an address in Kazakhstan.
If we make a copy of the site at site.kz, indicate Kazakh phone numbers and addresses - will that be enough? Or do you need to generate meta tags on the entire directory? Or you can work with the site on .ru? Or will a subdomain help?
In general, tell me, please.

Answer 1

It seems that for this you only need to set up contextual advertising in Google Adwords and Yandex Direct. Select Kazakhstan as the display region and that's it - get traffic. Domains have nothing to do with it. And as for the language, I think they speak Russian there no worse than ours.