How to organize a department for promotion in social. media (SMM)?

Question

Social media

We want to create a working group that will deal with SMM.
Prompt useful links to articles on the organization of this activity, as well as links to quality articles on SMM. The main emphasis, of course, is on VKontakte, Facebook, Twitter.
I googled, but the SEO webmasters messed up all the SERPs, so maybe someone has something useful bookmarked.

Answer 1

There is an invaluable bookmark - thenextweb.com/ru/2011/08/16/brend-i-agentstvo-v-socialnykh-media/
Before organizing a department, I strongly recommend that you first try to do everything yourself. Then it will be immediately clear what kind of people are needed.

Answer 2

Alexx_ps , organized a department? How is the progress on this issue?

Answer 3

First, try it yourself first.
Secondly, it is rather not a department that needs to be organized, but a system of metrics that you need. How do you know if a department is doing well or badly? Not just counting likes.
Third - if you start hiring, start with an analyst who will look at the data and metrics and decide what to do next in order to raise ROI. There are not many of them in Russia at all, and they rather sit in top agencies.
Try to start with http://amplifr.com , this is my service, and if anything - I can answer questions and help you get started.