How to optimize h1?

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Kaz522018-03-08 18:45:54

Google

Kaz52, 2018-03-08 18:45:54

How to optimize h1?

Theme of the site: The user enters and can both sell the "thing" and buy the "thing" .
How can seo optimize h1 for these 2 queries?
A request to sell a thing is one traffic, and a request to buy another. How to combine them on one page?

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Felix_vek, 2018-03-12
@Felix_vek

See wordstat and AdWords planner It's
best to have two landing pages