How to open Android Marketin or Apple Store from a link in a browser?

Question

Android

How to write in the URL code so that when you click on a link on a mobile device, Android Market or Apple Store starts?
That is, we clicked on the "Download to Android" icon, the Android Market application with this application was launched, we clicked install and it went to install?
ps: I tried the type market://details?id=com.microsoft.office.word didn't work...
and the same when clicking on the link for the Apple Store

Answer 1

I immediately open the AppStore when I click on the link. Link like itunes.apple.com/...