How to make such balloons on the Yandex map?

Question

JavaScript

so that the name of the organization is constantly displayed next to the balloon (at least on the right, at least on the left) and does not appear when you click on the balloon

Answer 1

It's more of an icon than a balloon.
In Yandex maps, it is possible to set a custom layout for icons.
Look at this example: https://tech.yandex.ru/maps/jsbox/2.1/placemark_shape , if you have any questions - ask.