How to make links like app.adjust.io/?

Question

Link Shortening

Hello! Who knows how to make links to applications for iphone and android of the form http://app.adjust.io/a shortened link to the application, when you go to which there is a type of redirect to the page (opening in the application) of the appstore or android application? It’s just that I’ve seen such a format for providing links in many places, but I don’t know how to make such links myself for my applications.
Thanks in advance.