How to make an application popular?

Question

Mobile development

Hello!
Tell me, please, how to get the application off the ground in the play market for free or cheap
How to make it download?
I know the options with payment for installations and advertising, but as I understand it, it's expensive

Answer 1

No way. The secret of success is that the cost of attracting one user is less than that user brings in money. If this is achieved, then you can at least buy millions of users, you will still remain in the black. And if this is not there, then it remains to suck a paw, because. just like that (for free) no one will know about you.
There is an option to make some noise on the Internet yourself, but this will not give much.
And there is an option that you have a super cool application and people will want it themselves. Word of mouth will attract live traffic, the popularity will slowly grow steadily. But in this case, there is a good chance that competitors will notice you and quickly make a clone of your application with the same features. Only, unlike you, they will buy traffic and take over the world, and even your fans will go to them, and in the end you will remain at the same level.
But in general, you should not hope that you have a cool application, the chance of this is extremely microscopic. Practice shows that even a bad app with good marketing can be successful. But a good mobile application without marketing is not.

Answer 2

do viral advertising and guerrilla marketing

Answer 3

ASO optimization. Title, description, keywords, icon, screenshots. All this can give some kind of stable traffic. But in any case, the strongest competitors with dough and user purchases and advertising are on the first lines of key queries. I think it’s really possible to stay in the top ten for a key request for free, but you won’t take the first place without investments.