How to make a newsletter for a site on Wordpress?

Question

Email

Good afternoon!
About 17,000 visitors visit the site every day. They register and so on, but not so many come back. And now I think it is necessary to make a newsletter or notifications about various new arrivals on the site.
Can you please tell me how best to make a newsletter or push notifications? Where to start, what to study for this, how to set a task for a programmer?
One programmer says that you need a separate server for this business, that you can pay a separate service to do this. Everyone says differently, and I don’t understand how to do it right?
I would just like to have all this on my VPS server so as not to pay more third-party services. Once set up, made up and all mailing works.
Thanks in advance for your replies.

Answer 1

I did something similar.
there was a test site (and still remains): multiwarki-redmond.ru
Used:
WordPress plugin Layered Popups: https://goo.gl/wyefpp
in conjunction with MailWizz: https://goo.gl/YC1NRq
​​then true, due to all kinds of shortcomings, MailWizz was replaced by Interspire. Now I wouldn't change it. They have moved a lot forward.

Answer 2

Airat, hello!
In general, e-mail distribution is a very high-quality traffic channel and you need to approach this matter with all responsibility. If you don't want to spend money on it, then you won't get anything.
No, I'm not talking about money at all, if you're thinking.
But you really need an e-mail distribution service and the necessary subscription services. This is if you really want to sign a lot of people per day. And if so, indulge, then you simply will not succeed.
These are my main recommendations. if you want to know more ask questions, always happy to help.
And then tell us in more detail what kind of site and what it is.
Sincerely,
Nikolay.