How to group requests in the online store?

Question

Project management

Hello everyone
I decided to try to expand the semantic core on my store. In one of the video conferences, it was said that for each brand / product category / product - you can make tags / tags that will dilute the product with additional keys and then two birds with one stone are immediately killed, we get additional pages sharpened for a specific request + expand the semantics and take another midrange and LF requests to your site.
The question is, how long does this scheme work and how to correctly compose this grouping of requests, for example, from the example I have a category of shoes on the site under the Converse brand and I will add tags such as: size, material, style, color, etc., and in each product I will have 3-10 tags that will lead to the corresponding page.
How will Yandex and Google react to this?
PS Or how would it be more correct to dilute the semantics and add more keys to the site?
PSS Or is it better to spread all these words over the product itself, including special words in the title and description of the product and page?
How would it be better?

Answer 1

To say how it will affect, you need to at least study the stores of your competitors, take into account all other optimization factors, study the site, the competition and popularity of requests in relation to your region.

Answer 2

Everything about grouping requests (clustering) is described in detail here: www.rush-analytics.ru/land/klasterizaciya-zaprosov...
and from there, also the answer to your question www.rush-analytics.ru/faq/klasterizaciya-zaprosov -...