How to get stable results from Yandex.Direct?

Question

Yandex.Direct

Hello)
Previously, I worked in a web studio and, accordingly, I did RK using the conveyor method: I did it, I passed it, I did it, I had very little experience in doing RC.
The next question is how to make sure that advertising in Yandex.Direct gives a stable result every day? Now I have the following statistics: on Monday, let's say, 10 registrations, on Tuesday - 8, on Wednesday 14, on Thursday - 6, on Friday - 2, on Saturday -7, on Sunday - 8. All this with the same budget, time display, no changes on the site, etc. The only thing that changes is that I cut off sites and keys on which a decent amount of money was spent, but there were no registrations. This statistic is from YAN. I even divided YAN campaigns into mobile and desktop (through bids, site minus and bid adjustments) in order to make the right decisions about deleting a particular site or key.
Actually I want to know if it is possible to provide a stable result from the category of the number of registrations + -2 or is it impossible due to something?
Thank you in advance!

Answer 1

Since the indicator of the number of conversions depends on many factors, ranging from the activity of competitors and the day of the week, holidays to seasonality, weather, news background, accumulated statistical data and algorithms used by automatic strategies and optimizers, then we can talk about a clear stability of receiving requests, and sometimes about a narrow corridor of these values ​​is usually not necessary.
Of course, with an increase in their number, it becomes easier to maintain their value within some limits, but there will still be a division into peak hours, days of the week, months.
Therefore, they usually operate with more significant periods than days. At a minimum, this is a week of campaign work, ideally a month. Subject to seasonality, of course.
And be careful when cutting pads and keys, based on a statistically significant amount of data for this.

Answer 2

IMHO the question sounds stupid, maybe I don't understand the details, but it seems like the most important thing in any business is profit and average bill, and not an equal number of customers due to day to day!?
If it is profit that is important, then the approach should be different. It is better to dump x2 budget on Wednesday, and exclude Friday, get it in 2 days, instead of 14 + 2, relatively speaking, 14 * 2 + 0.

Answer 3

Good morning, Anatoly above reasonably drew attention to profitability, instead of flow. Actually, in view of the fact that most businesses follow just such a scheme, competition in the context is not stable in time and the number of conversions jumps. In addition, the number of conversions is quite small, there are very large deviations from the average on such numbers, I recommend focusing on longer periods, like a week, for example.
If you really need to maintain a stable flow, then try connecting some kind of ad automator, as a rule, there are rules for maintaining the required number of conversions.

Answer 4

The kind of stability you want is very rare to see. It remains only to collect statistics and make the necessary adjustments. Analyze your ads by gender, age, time of day, and so on. Then make the necessary adjustments. Thus, advertising should earn better, but this is not a guarantee that stability will appear.

Answer 5

increase the budget BUT turn off ads (manually or via API) after reaching the required number of registrations.
I had this - the customer could process a maximum of 3 orders per day. in principle, he didn’t need more, and “yesterday’s order” was useless, since the service was required at the time of the call.

Answer 6

That is unlikely. We have one medical site on SEO, there are consistently fewer visitors on Monday and Friday than on the rest of the week.