How to filter data received via ajax request in a modal window?

Question

PHP

I send data to the modal window via ajax request:
When you click on div.item-selector, a modal window opens with the selected element and images similar in parameters are displayed.

...
            <div class="grid-item <?= $color_id . ' ' . $structure_id ?>" id="<?= $strMainID; ?>">
                <div class="item-box">
                    <input type="hidden" value="<?= $itemid; ?>" id="data_id"/>
                    <input type="hidden" value="<?= $name; ?>" id="data_name"/>
                    <input type="hidden" value="<?= $image; ?>" id="data_picture"/>
                    <input type="hidden" value="<?= $color; ?>" id="data_color"/>
                    <input type="hidden" value="<?= $structure; ?>" id="data_structure"/>
                    <div class="item-selector">
                        <img src="<?= $image; ?>" class="image"/>
                        <p class="text-center">
                            <?= $name; ?>
                        </p>                        
                    </div>
                </div>
            </div>
...

$(document).ready(function () {
            $(".item-selector").click(function () {

                var data_id = $(this).parent('.item-box').find('#data_id').attr('value');
                var data_name = $(this).parent('.item-box').find('#data_name').attr('value');
                var data_picture = $(this).parent('.item-box').find('#data_picture').attr('value');
                var data_color = $(this).parent('.item-box').find('#data_color').attr('value');
                var data_structure = $(this).parent('.item-box').find('#data_structure').attr('value');

                $.ajax({
                    type: 'get',
                    url: 'ajax.php',
                    data: {
                        'data_id': data_id,
                        'data_name': data_name,
                        'data_picture': data_picture,
                        'data_color': data_color,
                        'data_structure': data_structure
                    },
                    response: 'text',
                    success: function (data) {
                        $('.popup-box').html(data);
                    }
                });
            });
        });

All elements before applying the filter:

Elements are filtered and displayed in the modal window:

How to continue working in the modal window so that when you click on any of the results, the big picture is replaced and similar results are displayed?