How to explain to the customer that the layout needs to be typeset?

Question

Freelance

"This is a layout of the site, which further needs to be worked on by another layout specialist in order to ..."

Answer 1

A layout is a picture. To integrate into a theme or CMS, layout is required, i.e. the code. If he doesn't understand it or doesn't trust you, refuse.

Answer 2

This is a picture -> you can't click on the picture

Answer 3

..turn the picture into a working web page.
For the description of an ignorant customer is quite suitable.