How to display goods with a "shortcode" bitrix?

Question

1C-Bitrix

Hello everyone ,
in result_modifer
I write
<?if(!defined("B_PROLOG_INCLUDED") || B_PROLOG_INCLUDED!==true) die();
$arResult["DETAIL_TEXT"] = preg_replace(
"/#PRODUCT_ID_([\d]+)#/is",
'ZAMENA',
$arResult["DETAIL_TEXT"]
);
?>
you need #PRODUCT_ID_23# to display
product 23
if somewhere else #PRODUCT_ID_64#
output another product with id 64.
The word ZAMENA works, but how to get the goods there and display them in the right place.
I would be grateful for advice.