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How to determine what target audience your mobile game has?
How to determine what target audience (target audience) your mobile game has? I want to make a mobile game, but I need it for a disdoc (although I'll probably be an indie, or maybe through a publisher, so I don't know if it's important or not!!!)!
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Никак!
Нужно изначально определять ЦА продукта, а только потом создавать этот продукт.
The target audience is needed not for the development document, but for the game and the developers who will make it. For example, if you are making Doom, but for kids from five years old, then probably the controls should be made simpler and there should be less splashing of blood.
The target audience can be described with different details. You can roughly indicate age or social status (students, unmarried), or aim at specific ages, professions and gender (female composers 30-40 years old). The audience can be described by any criteria, for example "visitors of the site toster.ru", it all depends on what kind of game you want to make.
Specifying the target audience is not something so archival and mandatory, but it helps to make decisions when creating a game. For example, you are making a game about zombies, then the target audience will determine what expressive means you will use, whether it is appropriate to cut zombies to pieces, how cute / scary they should be, how complex the game mechanics should be.
In addition, a formal description of the target audience can help when searching for developers, investors or publishers, because the same thing can be said in different ways: "a hidden object for schoolgirls" or "a puzzle with such nice graphics, you have to look for objects there, and more .. ." Some publishers only take on games with a specific audience they know and know how to work with.
I repeat that the knowledge of Central Asia is necessary first of all for you, you can smell it with your nose, but the thought expressed in words is still more valuable.
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