How to determine the influence of social networks?

Question

Social media

Good afternoon! Much has been written today about the impact of social networks on social processes. And what are the criteria for this influence, how can it be measured?

Answer 1

You need to watch popular and discussed topics, see who throws them in and who reads them. Popular topics are the influence of social. networks, since people are quite strongly influenced by public opinion.
You can take popular groups, see who is registered in them, what age a person has, what social. position, what interests and thus on the basis of statistics to conclude.
But the secret services are doing more fun - they create popular topics and change public opinion in the direction that is beneficial to the state.

Answer 2

Social networks social networks are different. The influence of news in Odnoklassniki and the influence of news in some Twitter or Habrahabr are completely different. The importance of this area is confirmed by the emergence of special positions focused on working with social networks. With the introduction of tools for analyzing the popularity of a particular topic, such as blog search, etc. It becomes possible to make some assessments/measurements, but the assessment results are still mediated/abstract.