How to deploy a php project to shared hosting?

Question

Software Deployment

Hello.
Sharer of experience, who deploys php projects to shared hosting?
It is necessary to deploy projects in php (run composer, run database migrations), sometimes wodpress themes.
There is an opinion that deploying via FTP is not correct. There is also an option to deploy via git.
Project code in git repositories (Gitlab or Azure DevOps services). The use of third-party systems should be kept to a minimum.

Answer 1

First, the assembly (composer and other tinsel), then the deployment with migrations.
Ftp is so-so, git is no better. It is better to use rsync, and better deployment tools, such as capistrano / ansistrano or analogues - unfortunately, I only had a chance to work with these.

Answer 2

git clone (fetch later)