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Greg Plitt2019-02-19 13:37:55
Search Engine Optimization
Greg Plitt, 2019-02-19 13:37:55

How to deal with the indexation of product characteristics in an online store?

Tell me, if our online store is going to sell goods that are in another online store, but all (!) Technical data on the product match, how does Yandex feel about this?
Meta, Names, descriptions of the goods will be unique, but the technical characteristics are identical.
I wrote to Yandex for a long time and they answered me that in this case, the characteristics do not go for "non-unique" content. But I can't find this letter now.
Is there an official position on this issue, can you share the URL?

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3 answer(s)
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Maxim Timofeev, 2019-02-19
@webinar

Search engines for different topics have different ranking algorithms, including they understand that product characteristics and similar documentation cannot be unique. Especially since your competitors are in the same position.
However, here you should not forget that there is rel=canonical, and if you have duplicates of type 1 on your site, and 100 modifications, then it would be nice to make 1 option canonical.

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Puma Thailand, 2019-02-19
@opium

And what's the difference on them anyway no one is looking for

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Aristokrat- govno na rukave, 2019-02-20
@Luna_Luna

If I were you, I would try on one of the sections and look at the situation (not a bad idea with part of the section) - but I will say from my own experience "they did something similar with an Old Believer SEO specialist, he tended to the same custom as you (about noindex, etc.)"
- "in the product card, some blocks were closed in the noindex.
- the section was in this position for half a year
- the result of the experiment - a decrease in traffic on the page (s) "not strong (insignificant) .. about 1-2.5% - this is the total for the section "excluding seasonality and other factors.
Conclusion: the old believer seoshnik put in his pants with this theory. we abandoned the method ...
but it is quite possible that the algorithms will now look at it differently, "both positively" and negatively. "
As for me, the topic for experiment and discussion is interesting. you can discuss

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