How to deal with innovations in Advertising in VK?

Question

In contact with

At first, not much that I noticed. 1) The cost of impressions per 1000 audience with which he worked for a year (Beauty Masters) the maximum recommended
rate was 200-245 rubles now 300-345
rubles
Now the click has become 30-50 rubles
And although I turn at the maximum rate.
Maybe the logic has changed a lot?
It ’s clear that VK wants more money and raised the price.
But it seems that the announcements are spinning if it’s not the maximum recommended price for a trash audience
+ as if you won’t get to a normal audience until 2000 ...
Maybe someone has some thoughts ? Or understanding a new algorithm?