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Maxim Karakulov2015-04-23 04:59:04
Google Analytics
Maxim Karakulov, 2015-04-23 04:59:04

How to correctly exclude branded traffic from organic traffic in Google Analytics?

My task is to make it so that GA does not take into account the transitions of users entering the names of my brand into search engines in organic traffic.
I went into the view settings, selected the "Tracking code" setting, and in it I selected "List of excluded search terms". Here I have listed all the search queries that do not need to be considered in organic traffic.
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However, all the same, if you go to “Traffic Sources / All Traffic / Channels / Organic Serach” in the reports, you can see all the same keywords that I seem to have excluded in the view settings.
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What have I done wrong?

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2 answer(s)
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Maxim Bukei, 2015-04-30
@karaboz

  1. Firstly, if the data is recorded in GA, then they are not re-processed later. Those. if you change the settings, then all the data that was previously recorded with the old settings will not be changed.
    For search traffic
    Switch in reports
    afd02e1af87c491d9522f36f48a4c17d.PNG

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Lesha Fedoseev, 2015-04-23
@alexfedoseev

Perhaps the site is ga.js. If so, then update the end-to-end code + all events/custom variables and other ga methods to analytics.js.

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