How to conduct market analysis on the Internet?

Question

Search Engine Optimization

Good afternoon. The opportunity a bit to go into business turned up. My task is to develop demand for the company's services. The company provides a wide range of construction services. The fact is that the entrepreneur has not really developed his company on the Internet. My task: to write a business plan that will include figures, graphs with an analysis of demand, competitors and, of course, my actions that will lead to an increase in demand for the services of this company.
Tell me how and through what services to analyze. Also, I will be very grateful for articles on the topic of writing business plans from A to Z. Such articles that describe each action for the teapot. I just don't have much experience with it. I can't decide where to start. Consciousness says that you need to start with analysis.

Answer 1

seriously - I recommend starting with Kotler

Answer 2

The construction business is a business of serious money and serious uncles.
The Internet is just like toys for them... Everything is done in the real world.
You do not analyze anything, only bits of information.

Answer 3

Wordstat will allow you to view statistics of user queries for certain keywords and draw conclusions about how much people are interested in a particular topic

Answer 4

Analyze what is happening with the company on the Internet (what is, what is not), then compare with competitors.
For example, there is a website that occupies such and such a position on such and such a request, there is a blog, there is a representation on Twitter, VK, Facebook .... It is advertised there and there, writes news about that and so on.
Further, everything is in the pros and cons table, but at the end of the sentence, based on the analysis. Data for charts will be collected on the way of analysis!

Answer 5

Competitor analysis, customer analysis, seasonality analysis.
Websites, social networks, blogs, forums on the subject. If from the basics, you can find something useful on the course.
https://www.coursera.org/

Answer 6

I use QlikView software to analyze any data .