How to choose the right bid for displaying ads?

Question

Google

I want to place an ad in Google Adwords for video, where you can choose the price for which this ad will be shown. What bet to place? What happens if you set the minimum bid?

Answer 1

And what are the tasks? :)
At the minimum rate, the minimum traffic (cap) will be redeemed. You can try to set the minimum wage and see how many impressions are turned off.

Answer 2

For each day, conditionally its own rate, optimization will help you in the future. The point without loss, upsale, market capture must also be considered. It would be good for you to know the average temperature for the market. Start with a low of +30%, then analyze and a new iteration (in a new period of time).

Answer 3

There is another option.
Before its implementation, you need to be sure of the quality of the landing pages to which your client comes from ads, as well as the ads themselves.
1. Set the minimum bid and keep it for several days until Google starts telling you the cost of placement on the first page.
2. Raise the cost to the maximum possible. So that 2x-3x times the cost of the first placement (point 1). With the other settings right, you will have clicks-conversions-sales. That is, there will be a result. It is imperative that Google Analytics is installed and working on the site. Time in this mode is different for everyone. Task - your ads should be shown only in the first positions (ideally in the first).
3. Now see how much your click is really worth. It is in your business, for your audience and in your competitive environment. I recommend reducing the cost to this cost + 20% for ads with a high STR.
5. All low CTR ads should be replaced. In principle, at the time of replacement, the cost for them can be reduced below that determined in point 3, but it is better to turn it off and make new ones.
There are many nuances for each item. If you don’t want to hire a specialist, you want to figure it out on your own, I recommend watching a series of these videos.
https://www.youtube.com/channel/UCZMfKwOjwV02tT3CK
... This is not an advertisement. This is my own experience that works. Others may do differently, but in any case, you should explore the different options more deeply. Good luck!

Answer 4

And what is your budget? There is also a forecast of clicks and impressions depending on. Prices