How to choose keywords for the main page?

Question

Search Engine Optimization

I want to make a website for a speech therapist, but I can't select keywords for the main page. HF and MF come to my mind: "speech therapist", "speech therapist in St. Petersburg", "children's speech therapist" and "speech pathologist-defectologist". But when I look at the results for these queries, almost all sites there are aggregators: Yandex services, Avito, Zun, profi.ru, etc.

How to do it right? Compete in search results with aggregators or choose other queries for the main page? If you choose other queries, which ones? Commercial? Informational? HF? MF? LF? Are there any examples of how you got out of such situations?

Answer 1

For the main one, choose a commercial high-frequency key, even though the same “speech therapist in St. leave the site.
But then you can get traffic from internal pages, at least commercial, at least informational. The key factor in your case will be the level of competition. For information, the level of competition can be viewed in the mutagen - it is desirable to choose keys with competition below 12. For commerce, for example, in Seranking.