How to change a certain word in a meta tag in Bitrix?

Question

1C-Bitrix

There is a product "Cool car Honda".
There is a meta tag template for it:
Buy {=lower this.Name} in Moscow

Result:
Buy a cool Honda car in Moscow

Expected result:
Buy a cool Honda car in Moscow

Found that there is an arg parameter, but did not understand how to display it. In general, it is necessary that only the first 2 words are lowercase.