How to build keywords and description correctly?

Z

Zimaell2019-12-27 13:06:42

Search Engine Optimization

Zimaell, 2019-12-27 13:06:42

Interested in 2 frequent questions - how to build keywords and description?
keywords I generate from frequent words in the text, but it can often get into it for example (the, and etc.), I believe that such keys are not acceptable, the question is - are there ready-made arrays for different languages that exclude them and need whether?
What should be their optimal recurrence threshold and how many should there be?
And secondly, the formation of a description, I saw on the net that some do something like this

<meta name="description" content="<?php echo substr($text, 0,128); ?>">

Is this correct or should it be done differently?
I met an example in the likeness, but they added a title to the beginning ...

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2 answer(s)

M

Mikhail Lyalin, 2019-12-27
@mr_jok

I would 100% refuse automatic generation at all

A

anyuta84, 2019-12-27
@anyuta84

Agree. automatic generation - death to your business.