How to advertise in public VK?

Question

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Interested in the experience of various companies in creating VK advertising campaigns. How do you choose where to post your posts (except for the right topic)? What role does the cost/followers/post reach ratio play? Also, how do you prefer to advertise: low cost, but a lot, or one or two expensive ones?

Answer 1

I will share my experience regarding advertising within Vkontakte:
1. Understanding the portrait of a potential audience: gender / age / interests / geolocation, if there is a website, then metrics or analytics will help determine what was said earlier; if there is no site, common sense and analysis of the audience of competing groups will help.
2. Analysis of competitor groups: who they are / what they do / how many subscribers / where they come from
3. Setting up targeting for members of competing groups or related groups. For example, to advertise Italian clothing stores, we focused on members of the groups of the largest restaurants and nightclubs in the city.
When advertising in public, you need to look at the ratio of the number of likes and "shares" to the total number of participants in the group + you can watch the group in terms of the number of people online at different times, to choose the optimal time for posting an advertising post.
Perhaps something will be useful to you.